About Attaluck | Attaluck

Changing the world is possible.
We’ve done it before.

Both Dan-Erik and Angsana grew up in small villages surrounded by farmers. Somehow, both of us ended up getting Ph.D. degrees. Our farming side is still a big and important part of our personalities, and has shaped our view of what we would like Attaluck to be. We want to grow, nurture, nourish, and enrich.

Who knows what the future holds. It is easy to aim for a better tomorrow for us and our children. If we can, we would like to do more than that. How about a better tomorrow for everyone? Or at the very least a better tomorrow for our employees and customers .

Seaworthy

We have been using SIMRAD sonars (EK-60, &c) since 2010; mostly for fish tracking but recently discovered the joys of bathymetry. 2019 we bought an Albin Vega for sea surveys, and we have a smaller boat for inland waters.

Dive deeper

Ka

Clothes and accessories was the original business idea of Attaluck. We use Thai clothes from skilled tailors with unique fabrics and designs.

Discover

Publishing

Good writing is simple, but not simplistic.

We self-published a childrens story, and decided to offer this service to others who might have something they want to print but don't know how to get it published.

Home is what you know best

Ecology is the most important thing - study of that closest to home.

Ecology is also the most forgotten and neglected thing, until recently.

We will help you get your bearings in a literal forest of difficulties.

Start here

ISIS

Information Systems
Infra Structure

Did you know that Khemet - ancient Egypt - used electricity? There is even a theory (perhaps crazy, but still) that the pyramids originally functioned as mega-batteries or power plants. In any case, they were an information society and much of philosophy that we attribute to the Greeks and Romans were actually handed down from Khemet.

With their main goddess also fitting an abbreviation of what we do it is an apt name for this department.

Open the door

2016

Timeline

While living in Thailand, people kept asking Angsana where she bought her clothes and accessories because they wanted the same thing. The idea of Attaluck was born, to provide an easy way to deliver these things.

2017

We moved from Thailand to Sweden.

Attaluck was founded in Sweden. The basic business idea was just to expand on hobbies and hopefully reduce our expenses through income.

2019

After a somewhat disappointing start, we shut down our original homepage and web shop and started looking at new ways of dealing with our online presence. Dreaming big, but looking for a starting point in the real world.

2020

Final goal: Zaibatsu. With this end goal in mind, we started shaping a way forward. This led to the divisions of Ka, Seaworthy, ISIS. With the expectation of many more divisions to come, even if the actual business side of things hadn't been kicked off yet.

2021

Odoo was chosen for ERP and new website, shop, and so on was introduced. Still with the basic idea of expanding on our hobbies, but in a way that opens up bigger opportunities down the road.

2022

A 2-year-old and a 5-year-old takes up all of our time, or what is left after full time employments, taking care of the house, sail boat, car, and finding a little bit of time for rest and traveling. Attaluck has been resting in the background, but we are moving everything over from a web hotel to completely self-hosted, which is also quite a bit of work.

2023

Infrastructure is important. While we didn't have time to do much with actual business, the company have grown internally. There are well laid plans for how to grow, when to grow, and better internal functions that should help achieve that once we get going.

2024

LDAP server, brand new PostgreSQL database for a special application we are developing, and polishing our infrastructure. We are also working on a few books, course material, and more foundations for our company.

Changing the world is possible. We’ve done it before.